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Marketing problems are sometimes unavoidable -- but not unsurmountable. Here's how to tackle the biggest ones this year!
Without a focus on valuable, audience-centric content, marketing efforts may fail to attract and nurture quality leads. Create in-depth buyer personas to understand your audience’s needs and preferences. Tailor content to solve their problems and provide actionable insights.Marketing problems are sometimes unavoidable—but not unsurmountable.Whether or not they admit it, most businesses face their own share of marketing problems.What are some of the most common problems marketers face regardless of whether they're in-house, freelance, or part of a digital marketing agency?
Identify market problems first so you can deliver products & solutions your customers want. Entrepreneur’s Toolkit, MaRS
Listen to all who comprise your market to avoid falling into traps, such as focusing only on innovation and competition. To deliver products that solve your target customers’ problems, you must first identify market problems.These problems may be stated directly as customer needs or implied indirectly. ... Ensure that you listen to all of the people that comprise your market to avoid falling into the following traps. Each trap is not entirely bad, but can become problematic when it becomes your only focus.It’s also easy to pay too much attention to what competitors are doing and expend resources on trying to beat them to market. In many cases, the customer does not care about extra features. Instead, ask the following questions to ensure that you are solving a problem for your target market:Henry Ford said, “If I had asked people what they wanted, they would have said faster horses.” Customers understand problems, but they cannot help you to move your product forward. They know what you provide, and tend to stay inside that mindset. Customers are a source of input, but not the only source of input. This is why talking to prospects and target market users (who have not purchased your products) is key to rounding out the picture.
Businesses might encounter problems regardless of their size due to changing marketing conditions or industry trends. Researching common business problems can help you learn how to prevent them from occurring or effectively navigate challenges for your organization.
Creating a traditional business plan can help an organization plan for future growth and changes. Developing a massive action plan (MAP) can help companies agilely respond to any changing market conditions.Related: 7 Common Communication Problems and How To Address ThemThis open discussion format can help all business stakeholders voice what they want for the company's future and provide direction for the company's operations. Creating a comprehensive and specific mission statement can also help organizations find their purpose in the market.Related: 1**2 Time Management Problems (And How To Fix Them)**Learn about business problems by reviewing 11 common business problems, which can help you develop solutions and plans to mitigate these problems.Creating products that customers want is important for company sales and loyalty. Some companies that attribute shrinking profits to market performance might miss valuable improvement opportunities to enhance their products or services.
Markets face risks from seasonal weakness, policy lags, and overvalued stocks. Click for my look at where the market may be headed over the coming months.
Long-time stock market investor focused on strategic buying opportunities with dividend and value stocks. This investment strategy has resulted in a near 5 star rating on Tipranks.com and over 9,000 followers on Seeking Alpha.The market is showing dangerous complacency despite looming risks like seasonal weakness, lagging Fed policy, and tariff impacts not yet fully realized.Valuations are stretched, with bubble-like euphoria in tech and AI stocks, and unprecedented market concentration in a handful of mega-cap names.The jobs market is deteriorating, and history shows that Fed rate cuts often follow, not prevent, market downturns and recessions.
Market problems are the challenges, frustrations and unmet needs of your customer base. Understanding them is fundamental to business success.
Understanding how to evaluate and respond to market problems is integral to successful product management and marketing. Market Problems are the cornerstone of Pragmatic Institute’s approach to product, and they should be yours, too.The final product you create should solve these problems. Market problems are undoubtedly important – but before we can use them in our product strategies, we need to uncover and understand them. Identifying market problems requires research, which can be conducted quantitatively (through surveys or observational data) or qualitatively (through focus group research or customer interviews).When you truly understand your market’s needs, priorities and problems, the products you build will be valuable and lovable solutions.Uncovering market problems is key to business success.
Learn about seven key problems marketers face in 2024 and how to overcome them to grow your business.
Learn about seven key problems marketers face in 2025 and how to overcome them to grow your business.We’re about to unpack seven most common marketing problems.If you’re still reading, you’re likely struggling with one (or more) of the marketing problems we’ve just unpacked.With 150+ sessions to choose from, there’s an answer to your specific marketing problem. You’ll walk away with practical insights ready to implement.
Major oil shocks are longer-term problems.) After the muted Iranian response, he reduced the probability of a major shock to 25% and allowed for a 25% chance that there will be no geopolitical impact on oil from the current events. “As of mid June, I was basically saying there was a 0% chance that oil would be unaffected,” Gertken says. The market...
Major oil shocks are longer-term problems.) After the muted Iranian response, he reduced the probability of a major shock to 25% and allowed for a 25% chance that there will be no geopolitical impact on oil from the current events. “As of mid June, I was basically saying there was a 0% chance that oil would be unaffected,” Gertken says. The market’s quick recovery and subsequent gains suggest investors are placing even less probability on Middle East risk and oil shocks.Geopolitical events – terrorist acts, wars or military intervention – can give stocks a jolt. But that doesn't mean your portfolio will take a long-term hit.Geopolitical shocks — terrorist acts, wars or military action — can give your portfolio a significant negative charge. The leading geopolitical source of market instability in 2025 has been the Middle East, as in years past.Some events are sufficiently cataclysmic to trigger a recession; Iraq’s August 1990 invasion of Kuwait is one example. (The market fell 1.1% that day, and 90 days later it was down 14.5%.) But, Stovall says, most shock-driven market drops may instead be buying opportunities for the longer-term investor, in terms of the market as a whole or specific stocks or sectors.
Credit challenges in the fertilizer sector in Brazil could curb growth in the coming years, market participants said at the 12th Brazilian Fertilizer
Commodity Pricing & Market Data · Energy Transition · Jet Fuel · Steel & Metals · Upstream & Midstream (Oil & Gas) S&P Global Market Intelligence · S&P Global Ratings · S&P Global Commodity Insights · S&P Dow Jones Indices · S&P Global Mobility · S&P Global Sustainable1 ·Commodity Pricing & Market Data · Energy Transition · Jet Fuel · Steel & Metals · Upstream & Midstream (Oil & Gas) Offerings by Division · S&P Global Market Intelligence · S&P Global Ratings · S&P Global Commodity Insights · S&P Dow Jones Indices · S&P Global Mobility ·
After interviewing users in your target market, identify market problems & evaluate whether they are worth solving. Entrepreneur’s Toolkit, MaRS
After you have interviewed potential users of your product and reviewed the results, the next step is to understand their common problems, which are also known as market problems. While your target market’s problems might be stated in different ways, there could be recognizable patterns across the data.If you had a gardening tools business, you would interview gardeners to identify problems that occur on the job. One problem could be that paper yard bags do not stay open while people are weeding. While your interviewees might say, “I need a better paper bag,” the bag not staying open is the market problem.You might choose to solve this problem in a number of ways (for example, using a different material, installing a paper bag ring); however, discovering the actual problem (that is, the paper bag won’t stay open) is the most important aspect of this exercise. Evaluate the identified market problems by asking (and answering) the following questions.Once you identify a problem that applies to the market, ensure that potential and existing customers actually care about the problem. Is the perceived problem actually urgent? Will customers care if the problem is not solved?
Marketing is an important process that companies use to find consumers and turn them into paying customers. When marketing teams experience challenges, it may inhibit businesses' ability to sell their products successfully. This can prevent those companies from being profitable.
For many businesses, marketing is vital for selling products or services and gaining new customers. If you're interested in marketing or currently work in the field, it's helpful to consider potential challenges you might face in your work. Understanding common issues can allow you to determine if this is the right career for you.Marketing is an important process that companies use to find consumers and turn them into paying customers. When marketing teams experience challenges, it may inhibit businesses' ability to sell their products successfully. This can prevent those companies from being profitable.A marketing team's combined levels of experience and expertise are often important factors in creating effective strategies. Because talented marketers are often in high demand, recruiting and maintaining an accomplished staff can sometimes be a challenge.If you're experiencing staffing issues, consider applying marketing techniques to the recruitment process to make your company more attractive to potential employees.One approach is improving current employees' satisfaction through actions like incorporating feedback channels in the workplace, quickly addressing management issues and hosting team-building activities.
President Trump's tariffs have tipped the economy toward stagflation, but investors have another serious problem in the stock market's elevated valuation.
Recent economic data suggests President Trump's tariffs have led to weakness in the labor market and higher producer prices. The S&P 500 currently trades at 22.5 times forward earnings, a valuation that has always (eventually) led to a sharp decline in the index. Investor Alert: Our 10 best stocks to buy right now › ... Price as of August 21, 2025, 5:12 p.m. ET · President Trump's tariffs have tipped the economy toward stagflation, but investors have another serious problem in the stock market's elevated valuation.That means May through July was the worst three-month period for U.S. jobs growth since the pandemic. Nationwide Chief Economist Kathy Bostjancic commented, "The cracks in the labor market have widened substantially and add further pressure on the Federal Reserve to lower interest rates." But that was before another problem cropped up.The Federal Reserve usually corrects labor market weakness by lowering interest rates, but it usually corrects high inflation by raising interest rates. So stagflation is a lose-lose scenario. Here's the bottom line: Uncertainty surrounding tariffs has caused U.S. companies to hire employees more slowly. Meanwhile, tariffs have pushed producer prices higher, and at least some cost increases will be passed along to consumers. Those problems could hurt corporate earnings and drag the stock market lower in the coming months.The U.S. stock market faces two serious problems: tariffs imposed by the Trump administration and a historically high valuation.
The economy has a boy problem. Helping workers with disabilities or enrolling in technical school might help.
The job market's boy problems are getting worse.Of course, gender disparities persist across the workforce and labor market; women still contend with wage gaps and are more likely to leave the labor force over caregiving. Estep said that addressing labor market concerns — like those of men eschewing work or women getting shortchanged on pay — is not a zero-sum game.It's unclear whether that's part of a larger trend or a yearlong blip in the wake of a destabilizing pandemic and labor market.Things like funding toward affordable, high-quality childcare that would mean women can work would also help keep the labor market staffed.
The housing market is still showing some signs of real stress. The latest data showed that July new home sales were down 0.6% M/M, down sharply by 8.2% Y/Y. New home prices were down 0.8% M/M as builders offered discounts, but they remained about 2% higher Y/Y. The big factor remains the monthly...
Glut of homes for sale, shrinking demand and fall in tourism "is a tough pill" for sellers.
Giulia Carbonaro is a Newsweek reporter based in London, U.K. Her focus is on the U.S. economy, housing market, property insurance market, local and national politics. She has previously extensively covered U.S. and European politics. Giulia joined Newsweek in 2022 from CGTN Europe and had previously worked at the European Central Bank.Active listings in Las Vegas—the number of homes available for sale on the city's market—has jumped 31 percent in July compared to a year earlier, according to a new report by Redfin. It was the largest increase of any major U.S.In July, 2,660 homes sold in the city, down 8.5 percent compared to a year earlier. Pending home sales were also 8.6 percent down from a year earlier, at 2,927. The homes that did manage to sell spent 16 more days on the market compared to July 2024, for a total of 55 days.Like many other markets across the U.S, Las Vegas experienced a boom in housing demand during the pandemic which brought prices through the roof. In July 2019, according to Redfin, the median sale price of a home in the city was below $300,000.
A easy and helpful way to think about and evaluate market problems.
We spend a lot of time talking about and thinking about problems — we talk about problem spaces, problem statement, market problems, customer problems, user problems etc. etc. — but quite honestly…When looking at a problem, is it underserved with solutions? i.e. are there many competitors and alternatives in existence or are there a scant few? If you’re looking to create a product or solution, you don’t want to enter an already crowded market, unless you have a novel and differentiated way of addressing the problem.The founders of Loopio personally felt the pain of manual processes most companies followed with filling out RFPs and decided to create a solution. When they started back in 2014, there weren’t many products addressing the problem, so the market was clearly underserved.This is an important point to consider. Just because there are existing solutions, if they’re not solving the problem well, or if you can see a different and better approach to solving the problem, you may be able to enter a market with existing competitors by changing the game.
Businesses are hesitant to hire ... have less money to spend. And anything that threatens the economy could sink the stock market. Beyond tariffs, Investors have another serious problem....
Businesses are hesitant to hire employees because everchanging trade policies have created an environment of uncertainty. That threatens the economy because it ultimately means businesses are growing more slowly and consumers have less money to spend. And anything that threatens the economy could sink the stock market. Beyond tariffs, Investors have another serious problem.The stock market is in a precarious position; jobs growth has slowed sharply and valuations are well above historical averages.Unfortunately, jobs data that initially suggested economic resilience was recently revised down, showing the situation is much bleaker than it first appeared. In addition, investors have another alarming problem: The S&P 500 currently trades at a very expensive valuation.The U.S. stock market has been unusually turbulent this year. The S&P 500 (^GSPC 0.32%) dropped 10.5% in two days when President Trump announced his "Liberation Day" tariffs in early April, its fifth worst two-day decline in history.
Learn about barriers to market entry and local requirements, i.e., things to be aware of when entering the market for this country.
Learn about the market conditions, opportunities, regulations, and business conditions in singapore, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S.
U.S. Markets ... Josh BrownNEW! ... Europe is struggling to address long-standing problems, political and business leaders told CNBC on the sidelines of the Ambrosetti Forum.
Europe knows it has a problem: in 2024, reports on competitiveness and the single market, compiled by former Italian Prime Ministers Mario Draghi and Enrico Letta detailed the challenges facing the continent — from slow growth and regulatory burdens that hinder innovation, to higher energy costs and a fragmented single market.A lack of competitiveness, bureaucracy and regulatory barriers are persistently challenging the continent."There are elements you see exactly in the Draghi and Letta reports, including closing the innovation gap, including using the full potential of EU single market, including reduction of bureaucracy and simplification, all this is now firmly in the EU agenda and being implemented," he added.
Review 10 challenges that marketing professionals might face in their work, and learn some strategies for overcoming these obstacles if they occur.
For many businesses, marketing is vital for selling products or services and gaining new customers. If you're interested in marketing or currently work in the field, it's helpful to consider potential challenges you might face in your work. Understanding common issues can allow you to determine if this is the right career for you.Marketing is an important process that companies use to find consumers and turn them into paying customers. When marketing teams experience challenges, it may inhibit businesses' ability to sell their products successfully. This can prevent those companies from being profitable.A marketing team's combined levels of experience and expertise are often important factors in creating effective strategies. Because talented marketers are often in high demand, recruiting and maintaining an accomplished staff can sometimes be a challenge.If you're experiencing staffing issues, consider applying marketing techniques to the recruitment process to make your company more attractive to potential employees.One approach is improving current employees' satisfaction through actions like incorporating feedback channels in the workplace, quickly addressing management issues and hosting team-building activities.
U.S. Markets ... Josh BrownNEW! ... Europe is struggling to address long-standing problems, political and business leaders told CNBC on the sidelines of the Ambrosetti Forum.
Europe knows it has a problem: in 2024, reports on competitiveness and the single market, compiled by former Italian Prime Ministers Mario Draghi and Enrico Letta detailed the challenges facing the continent — from slow growth and regulatory burdens that hinder innovation, to higher energy costs and a fragmented single market.A lack of competitiveness, bureaucracy and regulatory barriers are persistently challenging the continent."There are elements you see exactly in the Draghi and Letta reports, including closing the innovation gap, including using the full potential of EU single market, including reduction of bureaucracy and simplification, all this is now firmly in the EU agenda and being implemented," he added.
